Most of the domestic manufacturers are born in the family workshops, mainly OEM products. After a period of rapid development, along with the expansion of enterprise scale and the change of living environment, this type of Chinese molding enterprises is facing a painful period of change. The problems they face are also strikingly consistent. The present situation of survival is very similar. These enterprises can be regarded as the typical representatives of the former survival times.

Since the reform and opening up, China's average annual economic growth rate is close to 10%, but such rapid development is based on the traditional "high input, high consumption and high pollution" to drive output. China's manufacturing sector has been unable to shake off the high wastage and inefficiency. China produces 4% of the world's GNP every year, but it consumes 15% of the world's fresh water, 25% of alumina, 50% of cement, and 28% of its steel...... China's traditional manufacturing industry, while creating enormous wealth, has also become a major consumer of energy. At the same time, China's manufacturing industry's annual labor productivity is only 38 thousand yuan per capita, 4% of the United States and Japan, and Germany's 5.5%.

Through the above data, we can see that the current living conditions of Chinese manufacturing enterprises can be described by dark clouds. Under the environment of global integration, it is very important for China's manufacturing industry to break through the bottleneck of survival and development.

In December 21st, the Ministry of science and technology China manufacturing training center, "China manufacturing information" magazine, sponsored by CCID, DCMs in Guangzhou jointly held the "2006 results of manufacturing information exchange, exchange and summary of domestic manufacturing enterprises have achieved in the application of information technology experience, to effectively promote the informationization of manufacturing industry, help manufacturing enterprises to enhance the management of the use of information technology tools, meet the challenges and opportunities of the imminent. Guangdong Provincial Department of information industry leadership, nearly 600 enterprises in the Pearl River Delta CEO, CFO, CIO attended the meeting. The conference will be held in more than ten cities in Shanghai, Beijing and so on.

Recently, a mainstream media in China has also published its recent survey on the living conditions of more than five hundred manufacturing enterprises of different scales and sizes throughout the country. The results show that more than 70% of the manufacturing enterprises are worried about their living conditions, among which there are many enterprises with large scale and high popularity, and some listed companies with good profitability are listed in them.

The president explained: foreign media measure survival state of a manufacturing enterprise quality awareness, enterprise scale and the present stage whether earnings are not the main criteria, one of the most important criteria is to see whether the company at this stage has good operation mechanism, whether the future has a clear positioning and the ability of sustainable development we have such ability, enterprise called survival times enterprise.

The crisis of manufacturing development in China is highlighted

Most of the domestic manufacturers are born in the family workshops, mainly OEM products. After a period of rapid development, along with the expansion of enterprise scale and the change of living environment, this type of Chinese molding enterprises is facing a painful period of change. The problems they face are strikingly consistent, and the survival situation is very similar. These enterprises can be regarded as the typical representatives of the former survival times.

From the external environment, the rising prices of energy and raw materials have become a global trend, and the rising costs have brought enormous pressure to the manufacturing enterprises. On the other hand, the global economic integration has made competition in the domestic market fierce and unprecedented. One side is a few years, ten years, not decades of the history of the development of China enterprises, while most have hundreds of years of accumulated precipitation of western enterprises, regardless of whether the domestic manufacturing industry has been repaired the fortifications, the international giants have reached the front.

From the internal management of enterprises, the increasing cost of management, confusion and frequent problems for the process of no avail, extensive management has been unable to go through the road. In the media survey found that manufacturers generally exist inventory backlog serious, cash flow difficulties, poor internal circulation of information, production plan uncertainty. No production orders, for the market to worry about, received orders, and began to worry about production management. Many companies even through efforts to get the order, but the order digestion and delivery capability but is facing a bottleneck, capacity flexibility is not enough, this is like traveling in a car, even if there is still carrying capacity, the way passengers are afraid to open the door to the car. All resources and focus of work in an enterprise are centered around existing orders.

The core of this order driven manufacturing enterprise lies in the absence of its own green supply chain. In the chain of supply and demand of local enterprises, enterprises lack of smooth import and sales of the supply chain coordination operation, the existing order delivery capabilities in terms of quality can not meet the requirements of customers or barely meet the requirements, can not be realized or not higher than active customer requirements; in the larger chain operation, the enterprise has not formed the benign research, production and marketing of a virtuous cycle, all the energy in order to cope with the current and future development of innovation, the lack of clear planning. But only pays attention to the short-term survival, the development mentality is not clear, lacks the strategic plan and the market strain ability, this nearly is in the survival time the manufacturing enterprise generally has the common failing.

To household electrical appliance manufacturing enterprises as an example: the long-term price war, so that household electrical appliance enterprises have no time to take into account innovation, R & D, and prices have become low-end survival